Marketing Insights

With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.

If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!

Recent Posts

Episode 8: Highlights and Insights, Part 2

Take a deeper dive into the paradigm shifts discussed by previous guests Dr. Justin Smith, a.k.a. @TheDocSmitty, and practice administrator Terry Leidner. Join Scott, Michael, and Jared as they share additional resources and reactions related to teamwork, new patient relationships, administrative challenges, and humanizing doctors. Engage With Us How to listen: Archive of previous…

Introducing a New Procedure

When your practice has a new procedure to offer to patients, it can be a great way to differentiate yourself from other local orthopedic practices. However, you have to get the word out about the procedure so patients and referring practices know about it and its benefits. When other types of businesses have a new…

Episode 7: The Practice’s Backstage Evolution

It’s helpful to know what goes on behind the scenes at your doctor’s office to understand the right conversations to have. Terry Leidner gives a glimpse into her backstage world as practice administrator for Ridgewood Orthopedic Group and what it takes now to help patients navigate the new landscape. Managed care, mandates, and pre-authorizations are…

Episode 6: The 3 E’s of the New Healthcare Relationship

Dr. Justin Smith, a.k.a. @TheDocSmitty, has totally reimagined the doctor’s ability to provide relevant, vetted health information to his patients and their families. He uses digital health – particularly social media and a patient portal – to point families to information that answers their questions and comforts them during stressful times. Like posting videos on…

Episode 5: Highlights and Insights, Part 1

A deeper dive into the first four episodes reveals new insights about the changing mindsets in healthcare. Join Scott, Michael, and Jared as they share additional articles and resources related to themes from their conversations with Dr. Kirschenbaum, Dr. Greene, and Robin Kingham. Highlights reflect themes of trust, empowerment, the new patient/physician relationship, and more….