With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Patients often go through several steps to gather information online before they ever make an appointment and walk into your office. As a medical practice, it’s important to understand how patients behave online so that you can cater your marketing efforts to these behaviors. The internet is a vast hub of information, which is great…
Providers don’t always have visibility into areas of the patient experience that become common pain points such as call trees and websites. Reed Mollins, CoFounder and Chief Strategy Officer at Doctor.com, describes the difference between reputation management and reputation development. The conversation then pivots to the leading edge of doctor listings data and its part…
Millennial patients are very different from previous generations in a number of ways. Marketing strategies that work for other generations aren’t always effective for millennials. Millennials, also known as Generation Y, are typically categorized as individuals born between 1982 and 2000. They are often known for being very savvy on internet and technology. Traditional marketing…
One of the biggest barriers to innovation in healthcare today is the inability to easily use and exchange data among healthcare organizations and the software solutions they use. This presents a disconnect between health systems and the health tech world. Paige Goodhew, product marketer for Redox, shares the goal of enabling technologies in the hands…
Time for a reality check on patient acquisition. There are things outside the practice that draw new patients, and there are things inside the practice. There are local outreach efforts to connect with patients, and marketing tactics to avoid until you’ve mastered digital. There are reasons to build patient relationships and improve your patient experience…
In the past, marketing a medical practice meant building up your website, then using a variety of other platforms to connect people back to your website: social media, ads, etc. While all of these platforms can certainly still enhance your ability to market to patients, it’s becoming more important than ever to focus on building…
