How long has it been since you updated your LinkedIn page? The medical field is constantly evolving with new technology, and it’s likely that your skills have evolved over time as well. Your LinkedIn page shouldn’t be “set it and forget it.” Many people only think to update their LinkedIn pages when they’re looking for work. However, LinkedIn can also be a great way to connect with other doctors and influencers in your field. By keeping your profile up to date, you can more accurately represent who you are and what you do, which can help you to connect with the right people.
Look at your LinkedIn page. Does it reflect where you are currently in your career? Does it accurately describe what you do? If not, it’s time for an update. Here are some things to keep in mind when updating your profile.
Use Attention-Grabbing Headlines
While your LinkedIn profile is similar to an online version of your CV, you don’t have to stick to the standard rules. Your headlines should convey what you do, but they need to be attention-grabbing. Sure, the headline “Orthopedic Surgeon” may accurately describe what you do, but will it stand out in a sea of other profiles? LinkedIn allows 120 characters for the headline, so why not use them to your advantage? Bring in other accomplishments to help yourself stand out.
Make the Most of the Space You Have
The Summary section of your LinkedIn profile allows for 2000 characters. Use them! If you just have a short paragraph about yourself, you aren’t using the space to your advantage. If LinkedIn is your online CV, think of the summary as your cover letter. It’s one of the first things that people see when they look at your profile. You need to draw them in and make them want to read more.
Give Details About Your Experience and Education
What did you learn during your residency? Did you study under a world-renowned surgeon? How have your skills grown since you first began practicing medicine? People want to know about your story. These details can also help you connect with other people in your field who have had similar experiences. Also, don’t feel like you have to stay confined within a paragraph format. Bulleted lists can help break up the information for those reading your profile, making it easier for them to find out about what you do at a glance.
Use Rich Media
LinkedIn allows you to add videos and Slideshare presentations to your profile. By adding videos and other media, you can demonstrate what you do in a way that is visually interesting and attention-grabbing. If you have a video of a presentation or speaking engagement, this would be a good place to post it. Many people don’t take advantage of this feature, so it’s another way to help your profile stand out.
List Out Your Skills and Awards
These sections allow viewers to see your skills and accomplishments at a glance. You can reorder your skills and awards to show the most recent or most important awards. Once you’ve got the list up to date, it will be quick and easy to go in and update new awards and skills. Your skills can help you connect with others as well. People can endorse you for skills, and you can endorse their skills as well. These lists may seem tedious, but they are another way for those viewing your profile to see your skills and accomplishments at a glance.
LinkedIn is more than just an online CV. If you take the time to fully fill out your profile, you can make a lot of valuable connections with people in your field and promote your work.