Recent Posts

Introduction to Paid Search Metrics

If you’re just starting out with paid search for your practice, you may come across some unfamiliar or confusing terminology when reviewing your reports. To get the best return on your investment in paid search, it’s important that you monitor your campaigns regularly and make adjustments as needed along the way. With that in mind,…

Introduction to Google Analytics Metrics

When you review the Google analytics reports, you may come across some unfamiliar or confusing terminology. It’s important to understand what all of these metrics mean so that you can make the right online marketing decisions for your practice. With that in mind, we have created this handy guide to define the metrics you’ll see…

Understanding Hierarchy in Google Analytics

Accounts? Properties? Users? Views? How do you find the information you need in Google Analytics? The setup can be quite confusing if you aren’t familiar with the interface. To help you better understand how to navigate your analytics account, we’ll use an example throughout this article. Anytown Surgical Practice has its own website. Dr. Smith…