Recent Posts

Content Marketing Strategies for Hospitals and Practices

Healthcare marketing has always been on the tail-end of adopting new marketing strategies (content marketing included), but an old-fashioned mentality is not necessarily the culprit. Unlike other industries, healthcare is very highly regulated. Sure, if mistakes are made in other industries, it could hurt the reputation of the company, but if a healthcare marketer makes…

Introducing a New Procedure

When your practice has a new procedure to offer to patients, it can be a great way to differentiate yourself from other local orthopedic practices. However, you have to get the word out about the procedure so patients and referring practices know about it and its benefits. When other types of businesses have a new…

Using Social Media to Educate Patients

For many people, social media has become part of everyday life. According to Pew Research, 74% of internet users are on social media. With that said, it should come as no surprise that people are using social media to discuss and find information about health-related issues. Practices are often hesitant about getting involved with social…

Using Storytelling to Market Your Practice

Many different types of businesses use storytelling in their marketing since stories resonate with people so strongly. People can identify with stories, allowing them to see how a particular product or service might help them. You can apply this strategy to your practice’s marketing efforts. Storytelling can help your practice establish a greater connection with…

Using Video to Market Your Practice

While written content is still very important to have on your practice’s website, the trend is moving toward video content. Think about it–you come across video content on a variety of platforms throughout the day. When you’re scrolling through social media, videos are always more eye-catching than text-only posts. You can watch the video and…