Recent Posts

Personal Branding for Physicians

Branding might not seem as important for physicians as it does for other types of professionals and businesses. However, in this changing medical landscape, physicians need to treat their practices more as businesses, and personal branding is a part of that. In this case, branding isn’t necessarily about logos and taglines. Simply put, a physician’s…

How Marketing Can Help You Gain Control of Your Practice

In recent years, there have been a lot of changes to the ways that medical practices operate. Reimbursement levels are lower, so many physicians are feeling pressure to take on more patients to keep reimbursement levels the same. Specialists like orthopedic surgeons and gastroenterologists rely on referrals from primary care practitioners for the majority of…

What Can Orthopaedics Learn about Marketing from Plastic Surgery and Dentistry?

If you’re responsible for running an orthopaedic practice, you know you face a very different challenge in marketing your business than someone responsible for a plastic surgery or dentistry practice. That said, you have an opportunity to learn from these practices in terms of marketing. In general, plastic surgery and dentistry practices tend to take a much…