Recent Posts

Real-Life Examples of Successful Healthcare Marketing Strategies (Case Studies)

The right online marketing strategy can make a big difference for your practice–it can improve your ranking in search results, which in turn can lead to more traffic to your website and increase your chances of being found by new patients. Healthcare marketing isn’t one-size-fits-all; to be successful, you have to assess your needs and choose…

How Sports Medicine Practices Can Benefit from Social Media

With the right approach, almost any medical practice can benefit from social media in some way. However, sports medicine practices in particular can gain a lot from an active social media presence. Social media and sports complement each other very well–both rely heavily on visuals. Sports medicine practices can use social media to their advantage…

Are You Focusing on the Right Patients, Pathologies, and Procedures?

This post is an update of a post originally created in 2014. Like any other business, medical practices are facing changing times, not only in terms of technology but also in terms of patient acquisition and increasing competition. In general, twenty percent of patients (the “customer base”) generate eighty percent of a practice’s income. But,…