Recent Posts

Marketing to Millennial Patients

Millennial patients are very different from previous generations in a number of ways. Marketing strategies that work for other generations aren’t always effective for millennials. Millennials, also known as Generation Y, are typically categorized as individuals born between 1982 and 2000. They are often known for being very savvy on internet and technology. Traditional marketing…

Patient Experience & Communication Tips for Effective Word-of-Mouth Marketing

By improving your communication with current patients and working to provide the best experience possible, you can make a lasting impression. When patients are happy with your practice, they will recommend you to friends and family who need your services. Word-of-mouth is a powerful tool, and the right patient experience and communication efforts can ensure…

How to Use Social Media Outside of Traditional Advertising

Social media doesn’t have to be all about promoting and advertising your healthcare practice. There are a number of ways your practice can use social media that enhance patients’ experience online, giving them something different than the other channels you use to market your practice. People are bombarded with marketing messages and advertisements in almost…

The Role of Technology in Patient Engagement

Patient engagement has become very important for practices, as patients have more choices and greater access to information about healthcare. Practices have to keep patients engaged to improve patient satisfaction and retain current patients. Because patient engagement has become such a popular topic in practice management, there are no shortage of ideas and tips for…