Recent Posts

How to Use Social Media Outside of Traditional Advertising

Social media doesn’t have to be all about promoting and advertising your healthcare practice. There are a number of ways your practice can use social media that enhance patients’ experience online, giving them something different than the other channels you use to market your practice. People are bombarded with marketing messages and advertisements in almost…

How to Create Patient Personas to Improve Your Marketing

One of the biggest hurdles to overcome with marketing your practice is the fact that all of your patients are different. They have different needs and values, and they respond to different things. Very few marketing messages are universally appealing. Many different types of businesses combat this problem by creating customer personas, which they then…

The Role of Technology in Patient Engagement

Patient engagement has become very important for practices, as patients have more choices and greater access to information about healthcare. Practices have to keep patients engaged to improve patient satisfaction and retain current patients. Because patient engagement has become such a popular topic in practice management, there are no shortage of ideas and tips for…

Understanding Patient Behavior to Strengthen Connections

Changes to our healthcare system have changed patient behavior. Patients find physicians differently than they used to in the past. They also have much greater access to healthcare information thanks to the internet and various healthcare-focused sites. Despite greater access to healthcare and information, patients still have needs and concerns that need to be addressed…

Do You Speak Your Patients’ “Language?”

Do you speak the same “language” as your patients? No, we’re not asking if you can speak foreign languages, although that is important if you have patients from different cultures. In this case, what we mean by “speaking your patients’ language” is conveying information to patients in a way that they understand. Patients have different…