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Understanding Hierarchy in Google Analytics

Accounts? Properties? Users? Views? How do you find the information you need in Google Analytics? The setup can be quite confusing if you aren’t familiar with the interface. To help you better understand how to navigate your analytics account, we’ll use an example throughout this article. Anytown Surgical Practice has its own website. Dr. Smith…

The Analytics Navigation Summary Report

Google Analytics has so many tools packed in to one interface that it’s easy to miss several of its features. For example, I used Analytics for years before finding the Navigation Summary in the Pages Report. Sure, you can get a quick overview of whether you’re getting more or less viewers without digging in to…