for Physicians is a directory for physicians and healthcare professionals across a wide variety of specialties. They also partner with several other review sites to provide consistent information about medical practices.

The Basics

Can practices have a listing, or is the site just for physicians? Listings on are for individual physicians, although physicians can indicate their practice or hospital on their profiles.

Can physicians set up their own profiles? Physicians can claim their profiles to update and add more information.

Are patients required to create an account to leave a review? Yes, although they may post anonymously (more on that in the next section).

Is there a cost for physicians / patients to use this site? is completely free for patients to use, and physicians can claim and update their profiles for free. More features are available to physicians for a fee.

How the Rating System Works

Ratings on are based on a 5-star system. Patients are required to submit a written review and title for the review, as well as an overall rating. Patients are required to submit their zip codes, and have the option to either post anonymously, or have their initials or first name and last initial appear alongside the review. Patients are also asked, but not required, to rate the physician in 7 other categories: ease of getting an appointment, courtesy of practice staff, appearance of office, handling of billing & insurance, willingness to spend time with you, accuracy of diagnosis, and post-visit follow up. There is also a dropdown menu to select wait times. Patients are required to create a account even if they wish to post anonymously.

Physicians are also assigned a score called DocPoints, which indicates the completeness of the profile. The higher a physician’s DocPoints score, the higher the profile will be in search results on So, it’s especially important to make sure that your profile has as much information as possible if you want your profile to show up at the top.

How Physicians Can Use the Site

Physicians can claim their profiles for free to update and add information. Since your rankings on are tied to the completeness of your profile, it would certainly make sense to fill out as much information as you can. Once the profile has been claimed, physicians can also respond to patient reviews. also offers additional features to doctors for a fee. With the paid option, they will give you stats on your profile and send your profile information out to other review sites that they have partnered with, including Vitals, Google, Healthline, UCompareHealthCare, Yelp, and DocSpot. They offer a feature called the ReviewHub, which allows you to have patients submit a review from your office at the end of the appointment. They also offer integration with your website to be able to display reviews, track phone calls, and offer appointment scheduling. does not display pricing information for these services on their website; you’ll have to contact them to learn more.

Handling False Reviews has filters in place to ensure that obviously defamatory reviews are never shown. Doctors may also flag reviews if they seem to be questionable. If you can make a case as to why the review should be removed, will usually remove it.

Popularity in Search Results

We looked at a few different metrics to determine’s popularity in search results. First, we looked at the Alexa Score. The Alexa Score is a ranking of the most popular and highly-visited websites, based on the amount of traffic the site has. In the U.S., has an Alexa score of 42,428, meaning it is the 42,428th most popular website in the country.

Next, we looked to Moz, an SEO software service, to determine the root domains linking to This number tells us how many other websites are linking to According to Moz, 3,998 other sites are linking to

Finally, we turned to another SEMRush, another SEO tool, to get an estimate of the monthly organic traffic to the site. According to SEMRush, has about 1,200 organic visits per month. This number only includes visitors who found organically and does not include visits from paid search and advertising.

New Report: What Does it Take for Practices to Rank in Search Results?

Download for Free
SERP Results