When you have a medical practice to run, the day-to-day operations take up most of your time, and it can be difficult to figure out where marketing fits into your already busy schedule.
With the right planning and strategy, it is possible to fit marketing into your schedule. These tips will help you market your practice more efficiently and effectively.
Start with a plan.
Before you start getting into the actual marketing process, you need to plan out what you want to do. There are many different methods you can use to market your practice, so you need to decide which course you want to take. Lay out your practice’s marketing goals and how you want to accomplish them ahead of time. If you just jump right in without a clear plan, you’ll end up spending much more time along the way trying to get everything accomplished. Remember, results are not always instant–it can take some time before you see results, and sticking to your plan will help you to easily identify what is working for you and what isn’t.
Delegate responsibilities where you can.
Someone else in your office may be willing to help you in marketing the practice. Maybe you have an employee who is especially savvy at social media or who would be willing to help you put together some blog posts or newsletters. You can still review everything before it goes out, but having other employees help with content creation and posting will help to take some of that stress off of your plate. You might have employees who would really enjoy working with social media, blogging, or email marketing, but you won’t know if you don’t ask.
Automate processes whenever possible.
It can be quite time-consuming to post content on your blog and social media and send out marketing emails exactly when you need them to go out. The right marketing tools can help you automate your marketing content, so you can set up your content whenever you have a free moment. You can connect your practice’s social media accounts to tools like Buffer and Hootsuite and schedule several posts in advance. If you have an event coming up or content that you want to post at a certain time, you can go in and set up those posts ahead of time so that you don’t have to worry about it later on.
If your practice has a blog on a site like WordPress or Squarespace, you can also set up several posts at once and schedule them to post when you want. Email marketing tools like MailChimp and Constant Contact allow you to import your list of newsletter subscribers and create signup forms to place on your website to bring in new subscribers. Then, all you have to do is set up the newsletter once, and the email marketing tool will automatically send out your newsletter at the date and time of your choosing.
If you take a little time to plan ahead, you can save yourself a lot of time and still accomplish your marketing goals for your practice.