Insider Pages is a directory for all different types of businesses, but they have a Doctor Finder section that is specific to doctors and medical practices. The goal of Doctor Finder is to help local patients find the best doctors in their area.
Can practices have a listing, or is the site just for physicians? Both individual physicians and medical practices can have listings.
Can physicians set up their own profiles? Physicians can claim their profiles if they already exist on the site. Insider Pages partners with InfoUSA, so if a physician or practice is not listed, you will need to get the listed on InfoUSA’s Express Update service first.
Are patients required to create an account to leave a review? Yes, users need to set up an account or login via Facebook to leave a review.
Is there a cost for physicians / patients to use this site? Insider Pages is free for both physicians and patients to use.
How the Rating System Works
Ratings are based on a 5-star system. The star rating at the top of the page is an average of all of the ratings. Users are also asked to provide a written review along with the star rating.
Patients can search for physicians and practices by specialties and location. Insider Pages will rank the results based on relevancy. The more reviews a physician or practice has, the better the ranking in search results on Insider Pages.
How Physicians Can Use the Site
Physicians can claim their profiles on Insider Pages and update their listings. Because Insider Pages gets their business information from InfoUSA, if you are not listed, you will need to add your information via their Express Update service.
Once you’ve claimed your profile, you can add and update information about your practice, update business categories, add photos, and respond to patient reviews.
Handling False Reviews
If you believe a review is fraudulent, you can report it to Insider Pages. However, the review must violate Insider Pages’ terms and conditions to be removed. Violations of the terms include defamatory libelous, and harassing statements. Reviews may also be removed if the content does not address attributes of the business.
If a review is just negative, or if Insider Pages opts to keep a review up after you report it, you can respond to the review. This won’t prevent other prospective patients from seeing the review, but it can show that your practice cares about patients. Just be sure to maintain best practices when responding to patient reviews.
Popularity in Search Results
We looked at a few different metrics to determine Insider Pages’ popularity in search results. First, we looked at the Alexa Score. The Alexa Score is a ranking of the most popular and highly-visited websites, based on the amount of traffic the site has. According to the Alexa marketing service, Insider Pages is the 42,952nd most popular website in the United States.
Next, we looked to Moz, an SEO software service, to determine the root domains linking to Insider Pages. This number tells us how many other websites are linking to Insider Pages. According to Moz, 77,053 other sites are linking to Insider Pages.
Finally, we turned to another SEMRush, another SEO tool, to get an estimate of the monthly organic traffic to the site. According to SEMRush, Insider Pages has about 195,000 organic visits per month. This number only includes visitors who found Insider Pages organically and does not include visits from paid search and advertising.