The right online marketing strategy can make a big difference for your practice–it can improve your ranking in search results, which in turn can lead to more traffic to your website and increase your chances of being found by new patients. Healthcare marketing isn’t one-size-fits-all; to be successful, you have to assess your needs and choose the right strategy to address those needs.
These are just a couple of real-life examples of how an effective marketing strategy can give you the return on investment you want.
We recommended a new website to improve user experience on mobile devices. This was very important, as Dr. Harwin’s practice is located in the always-on-the-go city of New York, where a high percentage of patients use mobile devices to search for information.
As a result of the new mobile-friendly website, mobile traffic to the site increased, at times surpassing traffic from desktop devices. We also recommended consolidating and improving upon already-existing content. After these changes were implemented, traffic to the site more than doubled.
Beaumont Bone and Joint Institute needed to show patients that they offered a wide variety of treatment options locally. Our plan started with a website redesign to improve user experience on mobile devices. We also created content detailing many of the procedures and on-site services they offer to help patients gain a better understanding of how the practice can help.
Once the new site launched and we began adding new content, traffic to the site doubled, and ranking for keywords related to procedures and services improved, increasing their chances of being found through organic search.
Do you need some help with creating and executing an effective healthcare marketing strategy for your practice? We offer consultations on marketing, social media, and reputation management, and a variety of online marketing packages to meet your practice’s need for a marketing plan that delivers results.
A Beginner’s Guide to Online Marketing for Orthopedic Practices