Once your patients get to your website, what do they do? Do they find your address or phone number and leave?
The more important question here is, do you offer your patients the online resources they need?
Patient education is a key aspect of successful medical practice websites. The material provides a quick overview of the various pathologies you treat and the procedures you offer.
Here are 3 reasons you need quality patient education for your site:
1. Inform Your Patients
Depending on the pathologies you treat, your patients could have a lot of anxiety over the procedures available. People use the internet for medical research all of the time, but it doesn’t mean that they’re getting good advice. On the whole, educated patients are a wonderful thing. Misinformed patients are not.
Whether you write content yourself or license material from another provider, you need some way of communicating to patients what they should expect and what may be going on with their or their loved ones’ bodies.
2. Be More Productive and Get Home on Time
How many times have you heard the same question in your medical practice? You know which question I’m talking about. It’s the one that you can recite your answer to while you’re filing your taxes and reading War and Peace.
All doctors and medical staff have to repeatedly answer questions related to procedures or particular conditions. It’s not the patients’ fault. It’s not like you’ve said it to them before and they just weren’t listening (well, sometimes it is), but most of the time that patient has not had the opportunity to discuss the subject with you before.
What if you could get home even 15 minutes each day because you weren’t answering those same questions again? Keep patient education on your site so that you can direct patients to it while they’re waiting in the lobby. Give them a homework assignment to go more in-depth with the topic when they get home. Help inform them without draining all of the time out of your day.
3. Earn Your Patients’ Trust
A potential patient may not know you when they visit your website for the first time, so she will be looking for a reason to trust you. She needs to know that you understand her challenges before she steps foot in the office.
Quality patient education can do just that. The information will show that you know the subject matter, and the quality of your material will demonstrate your attention and care for the patient.
Of course, the inverse is true, as well. If a patient sees that your patient ed material is outdated or poorly written or created, then she will question your desire to help patients. Her perception may be completely off, but you have the opportunity to shape the conversation in a positive light from the start.
Trust is what leads to patients taking action. Search engine optimization, paid search, and all those other fantastic inbound marketing approaches are incredibly helpful and have their place (and we’ll be sure to cover those topics soon enough), but trust is the final step that leads to action.
P3 Inbound offers a few patient education options to medical practices at varying price points. We think it’s worth the investment – and we have site statistics from a lot of doctors that back our claim. Contact us if you’re considering adding patient education to your site.