Paradigm Shift of Healthcare

Paradigm Shift of Healthcare

It's time to think differently about healthcare, but how do we keep up? Each week, the trio of Michael Roberts, Scott Zeitzer, and Jared Johnson bring you the people and ideas that are changing the way we address our health. If you’re looking for amazing stories from providers and thought leaders who are changing patient care, this is the podcast for you.

Your Hosts

Michael Roberts

Michael Roberts

Michael Roberts is the Marketing Director for Mudbug Media, a web development company with a quirky name from New Orleans that’s responsible for the P3 Inbound marketing platform for orthopedic, spine, and neuro practices. He is also the co-host of the Shifting Paradigm of Healthcare podcast, an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.

Scott Zeitzer

Scott Zeitzer

For more than 20 years, Scott has helped orthopedic, spine, and neuro practices attract new patients and grow their practices with online marketing services. He has also helped medical device companies market themselves both in a direct-to-patient capacity and to hospitals and physicians. He holds a masters in biomedical engineering from Tulane University, and he sold medical devices to orthopedic surgeons and neurosurgeons for nearly 10 years.

Jared Johnson

Jared Johnson

Jared builds innovative healthcare brands through digital strategy and engaging content that turns heads. Onalytica named him a #DigitalHealth Top 100 Influencer, and his peers nominated him to the #HIT100 list of health IT social media influencers twice. He is a keynote speaker, prolific content creator, host of the Healthcare Rap podcast and author of Connect the Docs: Put Digital Health Into Practice.

Episodes

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Episode 20: Reputation Development…And Beyond!

November 19, 2019

Providers don’t always have visibility into areas of the patient experience that become common pain points such as call trees and websites. Reed Mollins, CoFounder and Chief Strategy Officer at Doctor.com, describes the difference between reputation management and reputation development. The conversation then pivots to the leading edge of doctor listings data and its part…


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Episode 19: The Ongoing Quest for Interoperability

November 12, 2019

One of the biggest barriers to innovation in healthcare today is the inability to easily use and exchange data among healthcare organizations and the software solutions they use. This presents a disconnect between health systems and the health tech world. Paige Goodhew, product marketer for Redox, shares the goal of enabling technologies in the hands…


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Episode 18: Patient Acquisition Strategies Inside & Outside the Practice

November 5, 2019

Time for a reality check on patient acquisition. There are things outside the practice that draw new patients, and there are things inside the practice. There are local outreach efforts to connect with patients, and marketing tactics to avoid until you’ve mastered digital. There are reasons to build patient relationships and improve your patient experience…


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Episode 17: Shifting the Conversation from Healthcare to Health

October 22, 2019

If Individuals are given information on their personal health risks, will they change their health behaviors for the better? How can a health system impact its community when it views itself as more than just a place to treat sick people? What can happen when healthcare executives lead by example? Suzanne Hendery, Chief Marketing Officer…

About P3

Mudbug Media, the team behind the P3 Platform, has worked in the medical space since 1998. We’ve built websites and applications for clients ranging from surgical practices to device manufacturers. While many companies have experience with web design and development, we also bring the experience and knowledge necessary to help practices thrive.