Search Engine Optimization

Search Engine Optimization (SEO)

Search engine optimization (SEO) encompasses all of the actions a practice may need to take to improve their web presence and ranking in search engines.

There is no one-size-fits-all approach to SEO. Each practice will have different needs and challenges, and a good SEO plan takes that into consideration. There are several factors that can affect a practice’s search ranking, including elements of your website and offsite factors.

SEO Strategy

These are some of the factors that a practice might consider as part of their SEO strategy:

Onsite Factors

  • Website Content
  • Your Practice’s Location & Phone Number
  • Website Coding & Structure
  • Page Load Speed

Offsite Factors

  • Map Listings
  • Reputation Scores (Online Reviews)
  • Links to Your Site from Other Reputable Sites

Onsite SEO Services

P3 Inbound can provide the following services to improve onsite SEO for your practice.

The P3 Platform

Our P3 Platform is built to ensure that your website’s coding, structure, and page load speeds comply with SEO best practices. With our platform-based system, we are also able to regularly roll out updates to ensure that your website is always up to date on the latest web and SEO standards.

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Content Marketing

Our content marketing packages are designed to help your practice rank in online searches for your key procedures and services. We write and structure the content to make it easy for patients—and search engines—to read to quickly find the answers to their questions.

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Custom Website Content Planning

If you’d like to keep your website on your current platform, we can also provide custom content planning packages to help you add SEO-friendly content to your website.

The best way to start a conversation about content planning to set up a consultation with the P3 team.

Offsite SEO Services

We recommend the following P3 Inbound services to improve offsite SEO.

Starter SEO

All websites on our P3 Platform have Starter SEO services included to help boost offsite SEO signals to your website. This includes submitting your website to search engines and setting up map listings for up to 2 office locations, with the option to add on additional locations if needed.

(Included with the P3 Platform)

Reputation Marketing

Reputation Marketing helps your practice build up more positive online reviews. Building up more online reviews on popular review platforms can not only help to boost your search engine ranking, but also may help you get more appointments when patients see your great reviews.

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Custom Link-Building Campaigns

When other reputable websites (including hospitals, news sites, and healthcare blogs) link to your practice’s website, it signals to search engines like Google that your website is a trustworthy source of information. If your practice would like to build up more links, P3 Inbound can create a custom plan to meet your needs.

The best way to start a conversation about a link-building campaign is to set up a consultation with the P3 team.